Heart & Stroke Foundation of Canada

SMOKE SIGNALS - TABLE OF CONTENTS

Forward

1.	Executive Summary
1.1	Background & Methods
1.2	Teenage Smoking in British Columbia
1.3	Images of Smoking
1.4	Smoking Policy Attitudes, Quitting and Prevention
1.5	Summary
2.	Introduction
2.1	Interpretation of Qualitative Findings:
2.2	Report Overview
3.	Snapshot of Teens
3.1	Cigarette Smoking - Usage, Frequency and Amount
3.2	Social Demographics of Cigarette Smoking Among Teens
3.3	Segmentation
3.3.1	Sociable Experimenters
3.3.2	Adamant Smokers
3.3.3	Industrious Individualists
3.3.4	Aging Abstainers
3.3.5	Activist Anti-smokers
4.	First Time Smoking Experiences
4.1	Habituation of Smoking
5.	Purchasing Cigarettes
5.1	Cigarette Purchasing Policy
5.2	Price
5.3	Brand Identification
6.	Reasons for Smoking
6.1	Best Things About Smoking
6.2	Why I Like to Smoke
6.3	Influence of Smoking Advertising
7.	Negatives of Smoking
7.1	Reasons for Never Starting to Smoke or Use Tobacco
7.2	Worst Things About Smoking
7.3	Advice to Those Thinking of Starting to Smoke
8.	Images of Smokers and Non-Smokers
8.1	Smokers
8.2	Non-Smokers
8.3	Summary
9.	Attitudes Towards Health Concerns
10.	Quitting Behaviour and Attitudes
10.1	Quit Attempts in the Past Year
10.2	Reasons for Quitting
11.	Teen Smoking Prevention
11.1	Prevention Concepts
11.2	Anti-Smoking Groups
11.3	Anti-Smoking Advertising
11.4	Smoking Prevention Policies
12.	Secondhand Smoke (ETS)
12.1	Irritation from Exposure to ETS
12.2	Overall Exposure to ETS
12.2.1	Households with Children
12.3	Attitudes Toward Secondhand Smoke
12.4	Attitudes Toward Smoking Policies
13.	Alternate Tobacco Use Among Teens
14.	Attitudes Towards Tobacco Companies
15.	Conclusions
16.	Demographics of Survey Samples
17.	Appendix

This report is submitted by the Angus Reid Group to the Heart and Stroke Foundation of B.C. & Yukon. The findings contained in the report have been reviewed by an expert committee convened by the Foundation consisting of:

Ms. Linda Brigden, Senior Advisor, Tobacco Reduction Strategy, Ministry of Health and Ministry Responsible for Seniors

Ms. Linda Gee, Research Officer, Legislation, Evaluation and Project Management, Ministry of Health and Ministry Responsible for Seniors

Ms. Lesley MacGregor, Director, Advocacy and Public Issues, Heart and Stroke Foundation of B.C. & Yukon

Dr. Shaun Peck, Deputy Provincial Health Officer, Province of British Columbia

Dr. Ken Prkachin, Chair, Psychology, University of Northern British Columbia, Board Member, Heart and Stroke Foundation of B.C. & Yukon

Mr. Richard Rees, Executive Director, Heart and Stroke Foundation of B.C. & Yukon

Dr. Richard Stanwick, Regional Medical Health Officer and Director of Clinical Information, Capital Health Region

The survey was undertaken by the Heart and Stroke Foundation of B.C. & Yukon with a grant from the Ministry of Health and Ministry Responsible for Seniors. The findings presented in this report reflect the responses to a survey of B.C. public opinion, and do not necessarily reflect the opinions of the Heart and Stroke Foundation of B.C. & Yukon or the Ministry of Health and Ministry Responsible for Seniors.

This document is made availbable, as a public service, for viewing only, to provide information for health researchers, decision-makers and interested members of the public.