Page 33 - PAI_TellingTheStory_Ebook_FINAL

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Improving
Transportation
of Produce to
Communities
When bananas and broccoli travel thousands of kilometres to reach
stores in remote communities, they sometimes arrive a bit battered and
bruised. Adding insult to injury, the high cost of shipping produce means
stores are often forced to sell damaged produce at a very high price.
Under these circumstances, it’s no surprise people weren’t clamoring to
purchase vegetables and fruits at the local store.
To improve the quality of imported produce in remote communities,
the Produce Availability Initiative team set out to track the journey of
produce traveling by refrigerated truck from faraway farms to grocers’
shelves. Sensors were installed in trucks to measure container conditions
like fluctuations in temperature; a problem they suspected was taking a
toll on vegetables and fruits.
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