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35
Making Vegetables
and Fruits Fun
“I don’t like vegetables.”
“Vegetables and fruits take too long to prepare.”
“I don’t know how to interest my family in vegetables and fruits.”
“I’m just not in the habit of eating vegetables.”
There are lots of reasons why people don’t make vegetables and
fruits a regular part of their diet. As the Produce Availability Initiative
team worked to make vegetables and fruits more available in remote
communities, they soon realized demand for fresh produce is a key
ingredient for success. Without demand, small-town grocery stores
struggle to keep fresh produce sections stocked and sometimes replace
empty display cases with shelves for processed, packaged foods.
The team worked with grocers to spruce up produce sections and help
make vegetables and fruits look more appealing.