Page 8 - PAI_TellingTheStory_Ebook_FINAL

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In 2008, the government realized how difficult it can be for residents
in remote communities to find fresh vegetables and fruit when local
grocers’ shelves are often bare and made a commitment to improve the
availability of produce in these faraway places.
Out of this commitment grew the Produce Availability in Remote
Communities Initiative, a three-year program run by a team from the
B.C. Ministry of Health, Ministry of Agriculture, the Heart and Stroke
Foundation and Context Research in partnership with 25 remote
The goal of the initiative was to figure out how to
improve the year‑round availability of
good quality vegetables and fruits and
then work with each community
to make it happen. The
result was a solution
tailored to meet the
unique needs of each